In addition to the user experience, inadequate page loading speeds have a direct impact on SEO. These delays can lead to high bounce rates and a poor browsing experience for your visitors. Unoptimized images are large, meaning they take more time to load on the screen. The problem with adding images to your website is the file size. Whether you’re using an image to break up text in a blog post, showcase your products, or attract attention on a landing page, the use cases and possibilities are seemingly endless. Images and other visual content are valuable assets to all websites. Why Optimizing Images For a Website is Worth It If your website is having performance issues, including slow page loading times, image optimization can help resolve your problems. Image optimization is the process of reducing the file size of an image without sacrificing its quality. Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.
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